Do you want to become competitive as a B2B webpreneur? Listen to this: innovation is universal. It transformed sending mails to e-mail. Social media is slowly replacing the text messaging. Also, chatbots are transforming customers service provision in online businesses. Today, the size of your physical stores is not an issue. Rather, your ability to enhance your online visibility and searchability are the profit bedrocks.
The B2B e-commerce is not a sacred cow in the transformations. For you to succeed in this era, you must ensure you are on par with any changes taking place in this niche. Ignoring them or turning them as irrelevant will lead to failure or downfall of your venture. Here are three B2B e-commerce trends that will enhance your online competitivity in 2018 if you adopt them:
Unlike past decades, smartphone and mobile devices usage are rising at a high rate. Apart from this, the devices are becoming essential tools other than for sharing fantasy and meme or fake news. In the current age, both businesses and consumers are using mobile devices for shopping and selling online.
As such, if you are dreaming of success, your B2B site must comply with this trend. The process begins with having a B2B e-commerce platform that is responsive and optimized for mobile devices. With it, you can be certain that you will not miss a sale regardless of the device your customers are using.
Personalized service provision
Modern customers are seeking service providers who can recognize them by their names and offer them personalized discounts. As a B2B webpreneur, you conform to this trend by ensuring your customers are accessing personalized products and offers. So, as you search for a B2B e-commerce platform, you must ensure it enhances your ability to realize the personalization objective. As such, you need to ensure personalization is a priority in your B2B storefront.
In this era, selling on your storefront alone is no longer profitable. You have a responsibility to cast your nets wide by reaching customers on where they spend their time. In the B2B e-commerce, the trend does not change. Enhancing customer convenience can boost your online sales. For this reason, multichannel selling is becoming a norm in this sector. As a webpreneur, focusing on offering solutions to other businesses, you must embrace multichannel selling as one of your strategies.
So, if you are seeking to succeed, focus your efforts on these trends.
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— Ed Mu (@edmuke) 25 de octubre de 2018